Near the freezing air-conditioning industry profits contest began in the terminal - air conditioning

 
   
Air conditioning
Industry is entering a period of adjustment across the times. In many factories in the air, among the top three for Gree, Midea,
Haier
Is onto
Health
And the steady development of the fast lane, as air conditioning camp in the "
Monopoly
"
Brand
. But go with it is that some have been simply tremendous reputation for business success the traditional concepts of less and less chance of their own.

Industry that the Chinese air conditioning industry will usher in "the shuffle" of the
Competition
Times. "China's air-conditioning business in order to promote the growth of existing resources is to achieve 20 million units have no meaning. We have to change the growth pattern of the original search for a new blueprint for air conditioning industry."

Adjusted results will generate new business rules, rules of the birth of new industries will also lead
Marketing
Trend. In front of us, need to think of topics that the new era of trade rules?

Expand profit margins

Analysts said competition in the domestic air conditioner market showed "a high degree of centralization," "Stronger Always the Winner" in the background, only with some market segments and wish to occupy a large share of the profits of the industry are more and more difficult to get rid of as a dark horse profits to the end result of intense competition for places on the short life cycle. On the one hand to ensure huge profits, while still get a good share and growth, that living space for them?

Beauty
Toshiba
Carrier joint venture, Jian-Feng Lu, general manager of domestic marketing, said: "The air conditioning market, the industry has reached a depth of sub-stage in industrial development to a certain size and a more mature stage, would like to continue to strengthen and expand, to grab more market share, or to prevent, counter competitors, profit margins must be used to expand the strategy.

Similarly, the list of the top three with the Department of Haier air conditioning to maintain stable growth in the size of the case, is also committed to oxygen, the frequency and other high-end products to promote.

For a variety of profit and expansion, it is the air conditioning industry in China, competing for the "era after the reshuffle," the primary issue.

Quality marketing rise

From the marketing tactics level, the white goods market was once numerous in the "
Price war
Add the concept of war "are shrouded. And as the market matures and reason, the concept of
Game
Space is no longer dominated profits, the concept of competition in product technology and services gradually ability to compete to replace. "After the Shuffle Time" Sales have been conditioned to products from the core to shift to how to cater to different levels of consumer demand "all the quality of marketing."

Geli "
Energy
Prince, "Haier" oxygen bar "and" three super-DC dual fresh air "... ... a careful analysis, not difficult to find a product come out of each air-conditioning are the backdrop for a market, the" s as well. "In other words, that is, the market and accurate understanding of consumer demand.

Observers believe that with the growing demand for consumer diversity and stratification, the pursuit of quality, consumers no longer limited to a single manufacturing quality or service quality, but also the rich diversity of life experience .

First contest details

"Showdown war" has brought to the Chinese air conditioning industry, the core brand, "Chu and Han strive for hegemony" of the "era of post-reshuffle," because production capacity between the core brand, brand
Capital
, Cost effectiveness, channel structure and capital strength are among par, no one to speak of absolute advantage. Competition in the industry to an oligopoly structure in gradually, while giant room tends to be "the details of doctrine" of the contest. Haier launched the new "three super-dc dual fresh air", is trying to start from the minor to occupy the speed advantage topic example. America's flagship product, by "Heaven Diamond Star" cut into strong market segments, introduction of "quality of life" concept.

To have entered the "post shuffle" competition phase of the air conditioning industry, market strategy because it could become a permanent copy of the "one mile" advantage. It can be said, has no competition among giants, the real need is the industry leader in the different levels and perspectives ahead of the competition, and market distribution strategies often steps in the "step ahead" is a huge strategic advantage.

For air-conditioning giant, the 2006 "Battle of post-shuffling" is a true intellectual battle. Who can have profits to the terminal in the face of intense competition, get out, and to a new mode of operation operating in the non-terminal part of a large number of quick wins in the national market, a real giant do?

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I am an expert from homepowerinverters.com, while we provides the quality product, such as China laptop power inverter , China igbt inverter, igbt inverter,and more.