Internet TV: business and SARFT will stand together? - Internet TV, Konka TV - household appliances

< BR> What is the
Internet TV
? "As the name suggests is that you can access TV, but not invincible and can access the Internet line to browse the Web, you can only see the TV manufacturers push the limited content." TV producers would you like this explanation, it sounds a bit strange , but that is the case.

Country since last August
SARFT
Officially issued "on the strengthening of Internet TV to receive audio-visual program service terminal management issues notice", the Internet TV will be an embarrassment of being caught. The notice, only made "to TV set to receive audio and video programs integrated terminal operation services" "audio and video programs permit dissemination of information network", video, websites, TV manufacturers can provide audio-visual programs to the Internet. In other words, almost all sites are not providing video programming to Internet TV download, because the licenses have so far given a clear?? Just started this year's national network television (CNTV).

This content to the Internet television network appear stretched. Because it attracts people is that you can enjoy tons of content online, which is the highlight of TV programs. People can not help but worry about the way Internet TV, who will pay for it? Strangely, this did not change the enthusiasm of TV manufacturers.

The second half of last year,
TCL
Was halted for more than 40 inches of non-Internet TV product, all the big-screen TV production line fully into the Internet TV production;
Changhong
Was halted for more than 32 inches and turn ordinary flat TV production with a new model network functions; greater promoter strength is
Konka
?? This year's "Five? An" After the holidays, they will be halted and all non-Internet TV. Ovid Consulting forecasts that by 2010, China's Internet TV market volume to more than 6 million units, the market growth rate will exceed 500%.

In
Shenzhen
Skyworth Building, the Shenzhen Municipal Science and Technology Co., Ltd general manager of Cool Open Network Ma Liya elegant smile: "We are optimistic about the prospects of Internet TV, and more firm!" The company is the Skyworth
Digital
A wholly owned subsidiary of Ma Liya Skyworth from Britain in 2006 was hired this point, she specializes in how to push through the Internet to the TV more. The company invested 10 million yuan or more each year, but has almost no income. Broadcasting policy in the threshold gave the established one, cool open network access to almost zero chance of audio-visual license. She should have discouraged, but on the contrary, in Mali Ya view, "policy introduced in the further positive Internet TV industry." She had time to start looking for a new business model fully operational, it may be profitable big business!

Right! For TV manufacturers, the Internet TV not just an ordinary, functional differentiation to the pursuit of television, it will be behind a new chain, namely: from content to the TV machine to the user. In the above, is a new business model, TV manufacturers may be possible to control the value of the most profit, "content" aspect of this lucrative than simply manufacturing! Even more unusual is that radio and television sector the limitations set , for the time being will be turned away by the content site.

Who share interests

"From the start we are with 'Radio consciousness' do Internet TV." Wusheng Gang, general manager of Changhong's message said, "Radio consciousness" refers to: Radio Systems for TV program content, and the scrutiny control capability. Consumers see the content of cable television, radio and television across all operators is the result after filtering out the distribution. This is the right given by the country radio and television sector. Do the same idea, TV manufacturers in the development of Internet TV at the beginning of the content on the limit, not fully open to the Internet.

A few years ago, the TV the whole network can be achieved here, mainly to see the cost of inputs, but the TV manufacturers will not do. TV is remote viewing, the normal web page displayed on the TV screen will appear small, input will be difficult, "completed by access to the keyboard input, it is the computer monitor", TV manufacturers do not want to lose the television intention TV .

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