Cable Digital reforms can not be a soft spot markets - cable, operators, digital - radio and televis

2010 years ago, one day, an American citizen to own consumers in Nanjing Digital TV One machine for smart card, to be Radio Staff refused. The reason is simple, do not you buy me STB , Do not give you a smart card.

Foreigner is very depressed, digital cable TV One machine has been built HD STB , Why does buy ordinary set-top boxes, smart cards can be opened to accept HD TV Signal it. Busybody brings the matter has caught the online forum to immediately caused a big stir in the network. Users are sympathizers of the public encounter foreigners, many of the foreigners who stormed applause. Similar to the "foreigners Biao is not set-top box, is resentment," the thread has reached number 10.

Said to be aggrieved, Nanjing broadcasting sector: the difficulties encountered by foreigners are mainly due to our country's radio and television systems are mainly regional management, communication cable digital TV encryption systems have, over the implementation of technical standards and norms different. For example, Beijing and Jiangsu Broadcasting norm not the same as, Jiangsu and Guangdong's not the same as another. Therefore, "To thought this way, leaving money from" an area around the radio and television is king, sitting in money has become an issue of the meaning. Although industry sources, even if the requirements are different around the network, one machine for digital television, the user only needs to replace the built-in set top boxes within the calories, and from radio and television to purchase a smart card that can take different parts of the signal encryption standard issue The broadcasting system to bring the cost of even minimal work.

The United States happened to foreigners, but the development of China's digital TV industry abnormal situation in microcosm. China's HDTV industry in a serious advance planning, practice is lagging far behind. I humbly believe that if the authorities can not break the barriers and to the implementation of reform will seriously impede China's HDTV industry. The pains of reform and commitment to usher in happiness, or warm boiled frog to swallow the bitter pill, those in power to the drastic decision should be the time.

Contrast, the last month of cable digital TV users in Guangdong are also complex taste Qi Chung mind: on the one hand concern the Guangdong Cable Digital TV fees policy review released, proposed to maintain the user to maintain the current basic subscription level is not rising, that is, the highest monthly fee per household to 26.5 yuan. On the other hand, Guangdong mandatory, digital set-top box according to the "no profit" principle, approved the terminal price, not more than 390 yuan each.

In the guise of hearings in the name of the implementation of price increases conspiracy research background, digital cable television announced the charges do not rise, no doubt all the more desirable. But the development of digital television, this is nothing but a "symptomatic" approach. Digital TV reform, it should be a broader market space, such as fully open set-top boxes and digital television sets one machine with a competitive market, improve service quality digital television and so on.

Status quo, the cable operators to promote value-added services, strong push set-top box models. But because the focus on selling set-top boxes so that they have the energy to the development of value-added services, value-added services attractive enough, consumers do not want to foot the bill. Then, operators had to rely to sell set-top boxes to increase revenue and improve the subscription, the entire process is the formation of a vicious circle.

To break this vicious circle, we must introduce the market. First open the terminal operator to break the traditional single marketing model, accelerated by adding more high-definition digital TV market to promote the main camps, so that consumers according to their own preferences and the choice is to use set-top box, or use one machine to watch digital TV. Then, operators focus on upgrading its services, the service price increases could legitimately be raised again, and value-added services will naturally be attractive to operators and users complement each other.

Actually more feasible way is to learn to telecom operators. To high-definition set-top box to promote adoption of HDTV, it should be uniform standards for mass production, as cell phones, as operators are only responsible for selling the smart card, other Terminal Equipment Of the market players do give more. Looking forward to the 2010 reform of digital television is no longer for dead.

about author:
We are high quality suppliers, our products such as 220v inverter Manufacturer , battery power inverter Manufacturer for oversee buyer. To know more, please visits home power inverters.